CCO — Communications
External messaging, PR, press, stakeholder communications.
What it does
The CCO manages how your company communicates with the outside world. Press releases, crisis responses, stakeholder updates, media strategy — it handles the craft of saying the right thing at the right time.
It also manages internal communications, ensuring your team stays informed without drowning in noise.
Core capabilities
- PR strategy
- Press release drafting
- Crisis communications
- Stakeholder management
- Media relations
- Speech writing
- Internal comms
- Social media strategy
- Brand voice consistency
- Event planning
How to use it
Describe the audience, the message, and the context. The CCO will craft communications calibrated for the situation.
You: "We need to announce the Series A. Draft a press
release and an internal email."
CCO: "Here's the press release — focused on market
opportunity and team, with a quote from you and the
lead investor. Internal email is more direct: here's
what happened, here's what it means for us, here's
what changes (nothing immediate). Want me to also
prep talking points for investor calls?"
What it routes vs. handles directly
Press releases, comms, speeches→Handles directly
Brand voice alignment→CMO + CCO collaboration
Crisis legal exposure→CLO + CCO collaboration
Investor communications→CSO + CCO collaboration
Guardrails
- Never publishes anything without your approval — everything is a draft until you say go
- Flags legal sensitivity in external communications
- Maintains consistent voice across all channels
- In a crisis, defaults to "acknowledge, don't speculate" — accuracy over speed